PlanBit - Case Study (Old)

INTRODUCTION

PlanBit is an end-to-end app design that promotes healthy living habits by allowing users to grow their own garden of habits. Leveraging the reward-cycle principle, PlanBit builds stronger motivation through extensive representation and interaction with one’s own progress when developing their habits.

MY ROLE

Product Designer.
Research, conceptualisation, design, prototyping, user testing.

THE TEAM

2 designers, 1 product manager, 3 engineers.

TIMELINE

Nov 2021 - Jan 2022

1. User Research

Interviews with 30+ participants and 206 survey  respondents voiced their struggles to live healthily.

2. Synthesising Insights

Mapping the pits and falls of habit changing revealed a key area of the journey that needs the most intervention.

The most common motivation is to secure a healthy and capable future for themselves.

Lack of incentives and accountability causes people to lose discipline and motivation.

Overly restrictive and fast-paced routines leave many feeling miserable or unfulfilled.

3. Defining Target Audience

Common mindsets from key insights are summarised into a primary and secondary persona.

How might we...

Help people develop healthy habits and make sure they stay committed?

Jump to solution

4. Market and Subject Analysis

Competitive and subject-matter research showed the use cases of ‘Action-Reward’ cycle to effectively maintain habits.

5. Ideating Solutions

32 concepts weighed on persona, product and development considerations resulted in the 'Habit Garden' approach.

6. Journey Storyboard

An imagined self-motivating loop, where a stronger accountability is forged by reflecting one’s own progress.

7. User Journey 2.0

Revisiting the user journey shows the concept’s expected impact in cushioning the previous free-fall.

8. Product Scoping for MVP

Involving stakeholders and engineers in design workshops  to reduce feature-bloat during initial release.

9. System Architecture and Flow

Mapping the essential workflows to minimise distractions and reduce the chore-like feeling of tracking.

I want to be able to create and track my daily tasks quickly.

I want to actively be reminded of my good progress as a motivation boost.

10. Testing for Iterations

Early walkthroughs helped refocus core functionalities and explore different ways to visualise progress.

Proposed Solution

A habit app that maintains progressive habit change through incentivised self-cultivation.

Task Flow 1

Onboarding introduces users to the growth-reward system with customisable intensity.

Task Flow 2

Create your habits and get timely reminders to kick start the momentum.

Task Flow 3

Track and complete your habits to grow your gardens and receive rewards.

Task Flow 4

Continuously missing your habits will adversely effect your garden’s progress.

Verifying Solution

So how did we help people develop healthier habits and making sure they stay committed?

We encouraged sustainable progressions

by allowing users to dictate their own comfort pace, preventing early burn-outs.

We fostered a layer of self-motivated loop

by a garden system that directly reflects user's accomplishments and also neglect.

We heightened incentives and accountability

by introducing additional rewards and de-merits grounded in user's actions.

Project Takeaways

A deeper understanding of ideas when  placed within context, and not just in vacuums.

PlanBit naturally started off as a research heavy project into behavioural science.  
We spent 80% of our time conducting literature research that were not utilised for our MVP and user requirements. Getting contextual insights and user feedbacks proved to be equally, if not more valuable, in identifying opportunities that direct the iterations.